There are some perfumes I just can’t get enough of… And it’s not only the scent and the flacon, it’s also the story behind. I love how a short perfume video can invite you to discover a whole new world. So when I think about a perfume, I always think about the beautiful story connected to it…
Therefore, I felt truly inspired when joining Elie Saab perfumes during Paris Haute Couture and discovering everything about their new fragrance “Girl Of Now”. “Girl Of Now” is about us Millennial women, born in between 1981 and 1997 who are part of this mysterious “Generation Y”. A generation which is seeking for a little more… We want to work hard, express ourselves and discover the world. I can totally identify myself with the “Girl Of Now” because I once felt trapped in a world of restrictions and never ending working hours and used my power of imagination to create a live which sometimes seems to be too exciting to be true… There is so much I want to see, feel and experience… There are places I want to go to, people I want to connect with…
During the launch of “Girl Of Now” I was overwhelmed with this spirit of breaking free and about defining your own luck. I was also happy to find out more about the ingredients which make the fragrance so special and be one of the firsts to see the beautiful flacon. What shall I say – I’m always too excited about beautiful aesthetics and the flacon really is something for the eye! The launch took place in Paris and today’s pictures where taking in the garden of Le Bristol and on my balcony at the InterConti Le Grand, with one of my favorite Girls of Now, Nina. I hope you like the impressions and you can find more about “Girl Of Now”: here.
GIRLS OF NOW AT LE BRISTOL, PARIS
STARTING THE DAY AT INTERCONTI LE GRANDE, PARIS
*In cooperation with Elie Saab perfumes – Pictures by Alexander Galievsky <3