Somehow LA became on of the places I’ve visited most often during the past two years and I’m quite happy about it. With every visit I spend more time with my LA friends, revisit my favorite food places and feel more and more like home so far away from home. This time I’m visiting LA for the launch of the new #ERDEMxHM collection. Ever since the first designer collaboration of H&M I’ve been a big fan. I used to take a day off at work to be early at the selected stores and every season I can’t wait to discover with whom H&M is partnering up. Before heading to LA I was invited by H&M to get a sneak peak of the collection and I was even allowed to take a few pieces with me even before they hit the runway in LA. Yesterday before the show I headed to one of my favorite places in LA, LACMA, to shoot two of my favorite pieces of the ERDEM for HM collection: Floral PJ pants and a beautiful lace blouse. I combined them with my white Proenza Schouler heels, my new dream bag by Dior (I just bought it one week ago and I’m wearing it 24/7 ever since) and my new Linda Farrow sunnies.
I was excited to see the new designer collaboration since the London-based label ERDEM is known for romantic creations and beautiful floral prints. Instead of recreating the best from older collections, H&M and ERDEM created a new, breathtaking collection with so much love for the details. For the first time ERDEM was even designing hoodies (I’m obsessed with the floral one), a backpack and sneakers! If you wanna see more, you can now see the collection online: here. What are your favorite pieces? xx Leonie
*In cooperation with H&M <3